Latin American Meeting
A Gathering of Innovation and Collaboration

- The LATIN AMERICAN MEETING brought together business partners, directors, and collaborators from across the Latin American region to strengthen ties and explore the latest trends in industrial cabling.
- Held in Cancún, Mexico, the event offered a unique experience with a demonstration of the “Helukabel World,” along with expert panels, conferences, and workshops on cabling solutions.
- LATIN AMERICAN MEETING 2024 stands out as a key space for innovation in industrial cabling.

The LATIN AMERICAN MEETING has become a landmark event for the cabling industry in Latin America. This major gathering brings together business partners, directors, collaborators, experts, and industry leaders to share knowledge, explore the latest cabling trends in Latin America, and strengthen collaboration.
In this article, we’ll highlight the most important moments of the LATIN AMERICAN MEETING 2024 and its impact on innovation in industrial cabling.
A Tour Through the Helukabel World
The LATIN AMERICAN MEETING in Mexico kicked off with a welcome cocktail for regional partners. The following day began with an opening message from our Managing Director, Marc Luksch.
Attendees were then immersed in the "Helukabel World", a space showcasing a wide range of cabling solutions for different industries such as:
- Automation
- Building Management Systems
- Mining, Minerals, and Metals
- Renewable Energy
- Oil and Gas
Knowledge and Interaction
The event featured a full program of conferences, expert panels, and workshops on topics highly relevant to the industry. Attendees delved into themes like:
- Applications in the automation industry
- New solutions in mining
- The Aufmaster measurement device
- Insights into new solutions for oil & gas and energy
One highlight was the Expert Panel on Value-Added and Smart Solutions, led by:
- Juan Chaparro – Managing Director Helukabel Perú
- Steffen Fuchs – Senior Industry Manager Oil & Gas
- Gerardo Montenegro – Managing Director LATAM
- Moderated by José Luis Ávila – Commercial Director Mexico & Central America
The panel addressed Helukabel’s initiatives to meet market demand and create exceptional customer experiences, among many other key industry topics.
Additionally, a harness assembly workshop was held where clients gained hands-on experience assembling cables and accessories.
Helukabel LATIN AMERICAN MEETING Activities
Activity | Description |
Conferences | Expert presentations on relevant industry topics |
Expert Panels | Discussions and debates on trends and innovations |
Workshops | Hands-on sessions to acquire new technical skills |
Soccer Tournament | Team-building and recreational activity for attendees |
Gala Dinner | Closing event with awards and networking opportunities |

During the gala dinner, Gerardo Montenegro, Helukabel’s LATAM Director, shared the company’s vision for 2030. Strategic plans and challenges for the region in the near term were presented—reaffirming Helukabel’s commitment to innovation and sustainable cabling solutions in Latin America.
Recognizing Business Partners
As part of the Helukabel LATIN AMERICAN MEETING, the top five business partners by sales volume in the past year were honored. This recognition celebrates the success and collaboration between Helukabel and its partners in the region. The award recipients were:
- Marathon – Mexico
- ELECSA – Mexico
- Vitel Energía – Chile
- Kaizen Automatización – Mexico
- Mabrex CentroAmérica
Strengthening Ties for a Connected Future
The Helukabel LATIN AMERICAN MEETING has solidified itself as a flagship event for the cabling industry in Latin America.
This regional gathering promotes innovation in industrial cabling in Latin America and strengthens partnerships between Helukabel and its commercial allies.
With a focus on cabling trends in Latin America and the specific needs of the regional market, LATIN AMERICAN MEETING 2024 has proven a success in building a connected and sustainable future.