Our Guiding Principles are comprised of these three Cornerstones:

OUR VALUES
are the solid foundation on which we firmly stand.
They are the basis upon which we build.

OUR STRATEGIC AREAS OF ACTION
define in which directions we want to grow.
They are the decisive factors for our sustainable growth.

OUR MANAGEMENT PRINCIPLES
inform our interactions with one another while moving forward as a team on our projected development path.
Together, they serve to orient us and keep us on track.
This conceptional foundation helps us to address present and future challenges in a goal-driven manner.
Through everything, we remain grounded and rely on our good judgement.
Environmental sustainability remains the focus of our consideration in pursuit of our goals. Only through this can we ensure our long-term success.
OUR VALUES

These principles guide us and help us stay on the right course, even in the face of the most complex challenges. Thanks to this conceptual foundation, we face the present and the future with a clear orientation towards our goals. Along the way, we act with conviction and confidence in our good judgment. At all times, environmental sustainability remains our central axis, because only in this way is it possible to ensure lasting and responsible success.
OUR STRATEGIC AREAS OF ACTION

Global Market Presence and Expansion of the Business Model - Growth in new dimensions |
New Markets and Products - Curiosity drives us |
Availability and Delivery Capabilities - Whatever the customer needs, we deliver |
Process Optimisation - The right processes for every situation |
HELUKABEL - the Brand - We are the HELU family |
Staff Development - Talents for our common future |
Our goal is to grow into new dimensions by entering new markets and expanding our business model globally. At the same time, we continue to provide the best product availability and delivery capabilities. Our continuous evolution is guaranteed by our optimal processes, the "HELUKABEL" brand, and, above all, by our highly motivated employees.
Our Management Principles

5 PRINCIPLES GOVERN OUR MANAGEMENT PRACTICES
Identity means that we are the HELUKABEL family. Trust is the foundation of our cooperation. Knowledge is acquired, established, shared, and preserved. Clarity means transparency at all levels. Results and agreed-upon goals are achieved by creating the right environment for them.